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What Happened to Pleesecakes After Dragons’ Den?

Pleesecakes appeared on Dragons’ Den in 2018, Series 16 Episode 5. The business was a cheesecakes. They secured investment from Touker Suleyman on the show. The business is still active today.

The Pitch

Joe Moruzzi walked into the Den in 2018 with a cheesecakes. They were asking for £50,000 in exchange for 35% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £50,000 for 35%, and Joe Moruzzi accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Pleesecakes is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Pleesecakes Still in Business?

Yes. Pleesecakes appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Drone and Safe Register, Young in Spirit, DR21: Draft Reducing Air Venilations. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10574005
Registered Name
PLEESECAKES LIMITED
Incorporated
2017-01-20 (ceased 2021-04-20)
Company Type
ltd
SIC Codes
82990
Registered Address
High Street Centre, 137-139 High Street, Beckenham, Kent, BR3 1AG, United Kingdom
Accounts
total-exemption-full (period ending 2019-03-31)
Latest Financials
Total Assets Less Liabilities
£24693
Employees
10
Period
1.4.18 to 31.3.19
Officers
  • MORUZZI, Joe Allesandro — director
    17 Trowers Way, Redhill, Surrey, Surrey, England, RH1 2LH, England
  • ADAMALLY, Quraish Sajjad Hussain — director (resigned 2019-10-01)
    137-139 High Street, Beckenham, Beckehnam, Kent, BR3 1AG, United Kingdom
  • ARMSTRONG, Nicholas Leigh — director (resigned 2019-10-01)
    Legion House, 75 Lower Road, Croydon, London, CR8 5NH, England
  • MORUZZI, Joe Allesandro — director (resigned 2019-07-01)
    17 Trowers Way, Redhill, Surrey, RH1 2LH, England
← Series 16 ← Episode 5