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What Happened to Pleesecakes After Dragons’ Den?

Pleesecakes appeared on Dragons’ Den in 2018, Series 16 Episode 5. The business was a cheesecakes. They secured investment from Touker Suleyman on the show. The business is still active today.

The Pitch

Joe Moruzzi walked into the Den in 2018 with a cheesecakes. They were asking for £50,000 in exchange for 35% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £50,000 for 35%, and Joe Moruzzi accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Pleesecakes is one of those Den stories that actually lasted. The business has now been trading for around 8 years since the pitch.

Is Pleesecakes Still Available?

Yes. Freezecakes Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Drone and Safe Register, Young in Spirit, DR21: Draft Reducing Air Venilations. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
11280269
Registered Name
FREEZECAKES LIMITED
Incorporated
2018-03-28
Company Type
ltd
SIC Codes
10520, 10720
Registered Address
6 Brook Business Centre Cowley Mill Road, Cowley, Uxbridge, UB8 2FX, England
Accounts
total-exemption-full (period ending 2024-03-31)
Latest Financials
Total Assets Less Liabilities
-34148
Employees
4
Period
1 April 2023 to 31 March 2024
Officers
  • MORUZZI, Joe Allesandro — director
    6 Brook Business Centre, Cowley Mill Road, Cowley, Uxbridge, UB8 2FX, England
← Series 16 ← Episode 5