Dragons’ Den TrackerWhat Happened to Positive Birth After Dragons’ Den?
Positive Birth appeared on Dragons’ Den in 2021, Series 18 Episode 14. The business was a hypnobirthing mobile app. They secured investment from Tej Lalvani and Touker Suleyman on the show. The business is still active today.
The Pitch
Siobhan Miller walked into the Den in 2021 with a hypnobirthing mobile app. They were asking for £136,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani and Touker Suleyman offered £136,000 for 10% (6% if investment is repaid within 18 months), and Siobhan Miller accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Positive Birth is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Positive Birth Still in Business?
Yes. Positive Birth appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Ogel, The Workbench London, Nuud Gum, K' Wors. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12292207
- Registered Name
- POSITIVE BIRTHING & PARENTING LTD
- Incorporated
- 2019-10-31
- Company Type
- ltd
- SIC Codes
- 96090
- Registered Address
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Accounts
- total-exemption-full (period ending 2024-10-31)
- Latest Financials
- Total Assets Less Liabilities
- -41811
- Employees
- 1
- Period
- 1.11.23 to 31.10.24
- Officers
-
VAN WONTERGHEM, Valentine
— director
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
-
VAN WONTERGHEM, Valentine
— director