Dragons’ Den TrackerWhat Happened to Premier Corporate Training After Dragons’ Den?
Premier Corporate Training appeared on Dragons’ Den in 2007, Series 5 Episode 6. The business was a extreme physical training methods. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.
The Pitch
Bruce Durham walked into the Den in 2007 with a extreme physical training methods. They were asking for £170,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Bruce Durham left the Den without backing.
What Happened After the Show
Premier Corporate Training did not survive long-term. The company was dissolved in 2015, some 8 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Premier Corporate Training Still in Business?
No. Premier Corporate Training is no longer in business. Based on available records, the company is dissolved (2015).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Steri Spray, Caribbean Ready Meals, Back to the Movies, Dig 'n' Drive. Each has its own story of what happened after the Den.
