Dragons’ Den Tracker

The Pitch

Bruce Durham walked into the Den in 2007 with a extreme physical training methods. They were asking for £170,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Bruce Durham left the Den without backing.

What Happened After the Show

Premier Corporate Training did not survive long-term. The company was dissolved in 2015, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Premier Corporate Training Still Available?

No. Forces Forever Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Steri Spray, Caribbean Ready Meals, Back to the Movies, Dig 'n' Drive. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragons Impressed By Education Entrepreneurs Business Model | Dragons' Den

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Dragons Try Breaking for a Cuppa Tea | Dragons’ Den

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Bright Entrepreneur’s Pitch Takes Emotional Turn | Dragons' Den