Dragons’ Den TrackerWhat Happened to Primoris After Dragons’ Den?
Primoris appeared on Dragons’ Den in 2007, Series 5 Episode 7. The business was a corporate racing day entertainment. No deal was made — the Dragons decided not to invest. The company was dissolved in 2009.
The Pitch
Sam Wrigglesworth walked into the Den in 2007 with a corporate racing day entertainment. They were asking for £60,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sam Wrigglesworth left the Den without backing.
What Happened After the Show
Primoris did not survive long-term. The company was dissolved in 2009, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Primoris Still Available?
No. Primoris is no longer in business. Based on available records, the company is dissolved (2009).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Fit Fur Life, JPM Eco Logistics, Malagassy Ltd, Hydrodome. Each has its own story of what happened after the Den.