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What Happened to PUA Training After Dragons’ Den?

PUA Training appeared on Dragons’ Den in 2009, Series 7 Episode 4. The business was a tutorial classes for dating. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.

The Pitch

Richard La Ruina and Kezia Noble walked into the Den in 2009 with a tutorial classes for dating. They were asking for £100,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Richard La Ruina and Kezia Noble left the Den without backing.

What Happened After the Show

PUA Training did not survive long-term. The company was dissolved in 2015, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is PUA Training Still in Business?

No. PUA Training is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at UK Commercial Cleaning, KCO Inline Ice Skating Ltd, Spey Bay Mussell Farm, Combi-case. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06381036
Registered Name
PUA TRAINING LIMITED
Incorporated
2007-09-25 (ceased 2017-11-04)
Company Type
ltd
SIC Codes
96090
Registered Address
Bridge House, London Bridge, London, SE1 9QR
Accounts
total-exemption-small (period ending 2014-09-30)
Latest Financials
Period
2013-10-01 to 30 September 2014
Officers
  • MORIN, Jane — secretary
    22 Canterbury Close, Cambridge, CB4 3QQ
  • LA RUINA, Richard — director
    22 Canterbury Close, Cambridge, CB4 3QQ
  • RAMASAMY, Siven Michel — director (resigned 2012-09-30)
    22 Canterbury Close, Cambridge, CB4 3QQ
← Series 7 ← Episode 4