Dragons’ Den TrackerWhat Happened to Raskelf Memory Foam (Duvalay) After Dragons’ Den?
Raskelf Memory Foam (Duvalay) appeared on Dragons’ Den in 2011, Series 9 Episode 2. The business was a zip-up memory foam mattress and duvet combo. They secured investment from Hilary Devey on the show. The business is still active today.
The Pitch
Liz and Alan Colleran walked into the Den in 2011 with a zip-up memory foam mattress and duvet combo. They were asking for £80,000 in exchange for 26% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Hilary Devey offered £80,000 for 26%, and Liz and Alan Colleran accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Raskelf Memory Foam (Duvalay) is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Raskelf Memory Foam (Duvalay) Still in Business?
Yes. Raskelf Memory Foam (Duvalay) appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Love Da Pop, The British DJ and MC Academy, Karnap, NoParkingFine. Each has its own story of what happened after the Den.
