Dragons’ Den TrackerWhat Happened to Raskelf Memory Foam (Duvalay) After Dragons’ Den?
Raskelf Memory Foam (Duvalay) appeared on Dragons’ Den in 2011, Series 9 Episode 2. The business was a zip-up memory foam mattress and duvet combo. They secured investment from Hilary Devey on the show. The business is still active today.
The Pitch
Liz and Alan Colleran walked into the Den in 2011 with a zip-up memory foam mattress and duvet combo. They were asking for £80,000 in exchange for 26% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Hilary Devey offered £80,000 for 26%, and Liz and Alan Colleran accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Raskelf Memory Foam (Duvalay) is one of those Den stories that actually lasted. Having appeared on the show in 2011, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Raskelf Memory Foam (Duvalay) Still Available?
Yes. Raskelf Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Love Da Pop, The British DJ and MC Academy, Karnap, NoParkingFine. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 05058064
- Registered Name
- RASKELF LIMITED
- Incorporated
- 2004-02-27
- Company Type
- ltd
- SIC Codes
- 31030
- Registered Address
- Raskelf Limited (Trading As Duvalay), Station Lane, Heckmondwike, West Yorkshire, WF16 0NF, England
- Accounts
- medium (period ending 2025-03-31)
- Latest Financials
- Turnover
- £11005553
- Gross Profit
- £2546021
- Net Profit
- £780390
- Total Assets Less Liabilities
- £3403499
- Employees
- 94
- Period
- 1.4.24 to 31.3.25
- Officers
-
COLLERAN, Elizabeth Rose
— secretary
Raskelf Limited (Trading As Duvalay), Station Lane, Heckmondwike, West Yorkshire, WF16 0NF, England
-
COLLERAN, Alan John
— director
Raskelf Limited (Trading As Duvalay), Station Lane, Heckmondwike, West Yorkshire, WF16 0NF, England
-
COLLERAN, Elizabeth Rose
— director
Raskelf Limited (Trading As Duvalay), Station Lane, Heckmondwike, West Yorkshire, WF16 0NF, England
-
COLLERAN, Thomas
— director
Raskelf Limited (Trading As Duvalay), Station Lane, Heckmondwike, West Yorkshire, WF16 0NF, England
-
COLLERAN, William John
— director
Raskelf Limited (Trading As Duvalay), Station Lane, Heckmondwike, West Yorkshire, WF16 0NF, England
-
EAC (SECRETARIES) LIMITED
— corporate-nominee-secretary (resigned 2004-02-27)
Suite 72 Cariocca Business Park, 2 Sawley Road, Manchester, M40 8BB
-
COLLERAN, Thomas William
— director (resigned 2026-01-19)
Raskelf Limited (Trading As Duvalay), Station Lane, Heckmondwike, West Yorkshire, WF16 0NF, England
-
COLLERAN, Thomas William
— director (resigned 2005-10-25)
21 Ennerdale Road, Dewsbury, West Yorkshire, WF12 7NF
-
FIELD, Martin Patrick
— director (resigned 2016-08-23)
Pall-Ex House, Victoria Road, Ellistown, Leicestershire, LE67 1FH, United Kingdom
-
GILLO, Geoffrey Michael
— director (resigned 2017-04-24)
Camtex House, Quarry Road, Gomersal, Cleckheaton, West Yorkshire, BD19 4HX
-
EAC (DIRECTORS) LIMITED
— corporate-nominee-director (resigned 2004-02-27)
Suite 72 Cariocca Business Park, 2 Sawley Road, Manchester, M40 8BB
-
COLLERAN, Elizabeth Rose
— secretary