Dragons’ Den TrackerWhat Happened to Real Infra Red Ltd After Dragons’ Den?
Real Infra Red Ltd appeared on Dragons’ Den in null, Series 19 Episode 25. The business was a underfloor heating system. They secured investment from Touker Suleyman on the show. The business is still active today.
The Pitch
Howard Brown and Alex Black walked into the Den in null with a underfloor heating system. They were asking for £85,000.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Touker Suleyman offered £85,000 for N/A, and Howard Brown and Alex Black accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Real Infra Red Ltd is one of those Den stories that actually lasted. The business has now been trading for around 7 years since the pitch.
Is Real Infra Red Ltd Still Available?
Yes. Smartfilm Heating Limited appears to still be trading. Companies House records confirm the business is currently active.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12326552
- Registered Name
- SMARTFILM HEATING LIMITED
- Incorporated
- 2019-11-21
- Company Type
- ltd
- SIC Codes
- 47990
- Registered Address
- First House First House, 1 Sutton Street, Birmingham, B1 1PE, England
- Accounts
- micro-entity (period ending 2021-04-30)
- Latest Financials
- Total Assets Less Liabilities
- £12754
- Employees
- 2
- Period
- 21.11.19 to 30.4.21
- Officers
-
BROWN, Howard Patrick Washington
— director
First House, First House, 1 Sutton Street, Birmingham, B1 1PE, England
-
BLACK, Alex
— director (resigned 2023-06-22)
First House, First House, 1 Sutton Street, Birmingham, B1 1PE, England
-
BROWN, Howard Patrick Washington
— director