What Happened to Safe-T-First After Dragons’ Den?

Safe-T-First appeared on Dragons’ Den in 2007, Series 4 Episode 5. The business was a emergency light. They secured investment from Deborah Meaden & Theo Paphitis on the show. The business is still active today.

The Pitch

Chris Haines walked into the Den in 2007 with a emergency light. They were asking for £95,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden & Theo Paphitis offered £95,000 for 30%, and Chris Haines accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Safe-T-First is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Safe-T-First Still in Business?

Yes. Safe-T-First appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Scents of Time, EDV Videos, JVB Finger Placements, Doculock. Each has its own story of what happened after the Den.