Dragons’ Den TrackerWhat Happened to Shuc After Dragons’ Den?
Shuc appeared on Dragons’ Den in 2007, Series 5 Episode 3. The business was a portable shower head holder. No deal was made — the Dragons decided not to invest. The company was dissolved in 2009.
The Pitch
Jill Parkinson walked into the Den in 2007 with a portable shower head holder. They were asking for £120,000 in exchange for 18% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jill Parkinson left the Den without backing.
What Happened After the Show
Shuc did not survive long-term. The company was dissolved in 2009, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Shuc Still in Business?
No. Shuc is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Concentrate Design, Cuddledry, Tangle Teezer, The Hot Stove. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 11594586
- Registered Name
- SHUCIS LTD
- Incorporated
- 2018-09-28 (ceased 2025-04-10)
- Company Type
- ltd
- SIC Codes
- 56101
- Registered Address
- 3rd Floor Exchange Station, Tithebarn Street, Liverpool, L2 2QP
- Accounts
- dormant (period ending 2019-09-30)
- Officers
-
MELLADO OLMOS, Javier
— director
48 - 52 Penny Lane, Mossley Hill, Liverpool, Merseyside, L18 1DG, United Kingdom
-
WILLIAMS, Christopher
— director
48 - 52 Penny Lane, Mossley Hill, Liverpool, Merseyside, L18 1DG, United Kingdom
-
MELLADO OLMOS, Javier
— director