Dragons’ Den Tracker

The Pitch

Martin Orty and Jane Sibley walked into the Den in 2024 with a financial spending for dementia. They were asking for £125,000 in exchange for 10% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies and Deborah Meaden offered £125,000 for 10% (plus 5% advisory shares for each dragon), and Martin Orty and Jane Sibley accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Sibstar is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is Sibstar Still in Business?

Yes. Sibstar appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Myo Master, Park Life, Meetini (We Are Spirits). Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Protect People With Dementia From Scammers With 'Sibstar' | Dragons' Den