Dragons’ Den TrackerWhat Happened to Snoap HQ After Dragons’ Den?
Snoap HQ appeared on Dragons’ Den in 2025, Series 22 Episode 8. The business was a soap and shampoo dispenser from solid bars. They secured investment from Peter Jones and Deborah Meaden on the show. The business is still active today.
The Pitch
Antony and Lisa Hicks walked into the Den in 2025 with a soap and shampoo dispenser from solid bars. They were asking for £50,000 in exchange for 7.5% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Deborah Meaden offered £50,000 for 7.5%, and Antony and Lisa Hicks accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Snoap HQ is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.
Is Snoap HQ Still in Business?
Yes. Snoap HQ appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Kitt Medical, Good Wash Day, Human Beauty. Each has its own story of what happened after the Den.
