Dragons’ Den TrackerWhat Happened to Snowmule After Dragons’ Den?
Snowmule appeared on Dragons’ Den in 2012, Series 10 Episode 9. The business was a rucksack and tow for skiing. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Kevin Stevens walked into the Den in 2012 with a rucksack and tow for skiing. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Kevin Stevens left the Den without backing.
What Happened After the Show
Snowmule is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Snowmule Still in Business?
Yes. Snowmule appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Karuma Innovations, Pro-Tec Covers, Nebo, Expert Answers. Each has its own story of what happened after the Den.
