Dragons’ Den TrackerWhat Happened to Snowmule After Dragons’ Den?
Snowmule appeared on Dragons’ Den in 2012, Series 10 Episode 9. The business was a rucksack and tow for skiing. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Kevin Stevens walked into the Den in 2012 with a rucksack and tow for skiing. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Kevin Stevens left the Den without backing.
What Happened After the Show
Snowmule is one of those Den stories that actually lasted. Having appeared on the show in 2012, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Snowmule Still Available?
Yes. Roundhouse Commercial Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Karuma Innovations, Pro-Tec Covers, Nebo, Expert Answers. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07449801
- Registered Name
- ROUNDHOUSE COMMERCIAL LTD
- Incorporated
- 2010-11-24
- Company Type
- ltd
- SIC Codes
- 81222
- Registered Address
- Alouette Cottage, Flawith Road, Tholthorpe, York, YO61 1SG, United Kingdom
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- -121243
- Employees
- 2
- Period
- 01/04/2024 to 31/03/2025
- Officers
-
STEVENS, George
— director
Alouette Cottage, Flawith Road, Tholthorpe, York, YO61 1SG, United Kingdom
-
STEVENS, Kevin Bernard
— director (resigned 2023-12-31)
Alouette Cottage, Flawith Road, Tholthorpe, York, YO61 1SG, United Kingdom
-
STEVENS, Tracey
— director (resigned 2023-12-31)
Alouette Cottage, Flawith Road, Tholthorpe, York, YO61 1SG, United Kingdom
-
STEVENS, George
— director