Dragons’ Den Tracker

The Pitch

Simon Hood and Charlene Mitchell-Hood walked into the Den in 2024 with a online library of bespoke curated and narrated books. They were asking for £5 [ note 8 ] in exchange for 5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. All five dragons offered £5 [ note 8 ] for 5%, and Simon Hood and Charlene Mitchell-Hood accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Sopper Books is one of those Den stories that actually lasted. The business has now been trading for around 6 years since the pitch.

Is Sopper Books Still Available?

Yes. Sooper Books Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Inventor Cat, Manta Hair, Unbaggeded. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

This super pitch will go down in HISTORY 🤩 | Dragons' Den - BBC

▶

Will The Dragons Invest £1 In 'Sooper Books'? | Dragons' Den

▶

18-Year-Old Entrepreneur WOWS Dragons | Dragons' Den - BBC