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What Happened to Swamp Soccer After Dragons’ Den?

Swamp Soccer appeared on Dragons’ Den in 2007, Series 5 Episode 6. The business was a six-a-side football played on a pitch made from mud. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.

The Pitch

Stewart Miller walked into the Den in 2007 with a six-a-side football played on a pitch made from mud. They were asking for £75,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Stewart Miller left the Den without backing.

What Happened After the Show

Swamp Soccer did not survive long-term. The company was dissolved in 2016, some 9 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Swamp Soccer Still in Business?

No. Swamp Soccer is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Steri Spray, Caribbean Ready Meals, Back to the Movies, Dig 'n' Drive. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC293696
Registered Name
SWAMP SOCCER UK LIMITED
Incorporated
2005-11-25 (ceased 2016-09-06)
Company Type
ltd
SIC Codes
93120
Registered Address
Cumbrae View, North Campbell Road, Innellan, Argyll, PA23 7SB
Accounts
total-exemption-small (period ending 2013-12-31)
Officers
  • MILLER, Elizabeth — secretary
    Na Mara, Innellan, Dunoon, Argyll, PA23 7QN
  • MILLER, Stewart — director
    Cumbrae View Bungalow, North Campbell Road, Innellan, Argyll, PA23 7SB, Uk
  • FIRST SCOTTISH SECRETARIES LIMITED — corporate-secretary (resigned 2005-11-25)
    St Davids House, St Davids Drive, Dalgety Bay, Fife, KY11 9NB
  • FIRST SCOTTISH INTERNATIONAL SERVICES LIMITED — corporate-director (resigned 2005-11-25)
    St Davids House, St Davids Drive, Dalgety Bay, KY11 9NB
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