Dragons’ Den TrackerWhat Happened to Sweet Counter After Dragons’ Den?
Sweet Counter appeared on Dragons’ Den in 2007, Series 5 Episode 2. The business was a teaching aid for children learning how to count. No deal was made — the Dragons decided not to invest. The company was sold in 2013.
The Pitch
Chris Mayo walked into the Den in 2007 with a teaching aid for children learning how to count. They were asking for £100,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Chris Mayo left the Den without backing.
What Happened After the Show
Sweet Counter did not survive long-term. The company was dissolved in 2013, some 6 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Sweet Counter Still in Business?
No. Sweet Counter is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at youdoodoll, Gaming Alerts, Spot On Golf, Cavemen's Bat Guano. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 11031646
- Registered Name
- SWEET COUNTER LTD
- Incorporated
- 2017-10-25 (ceased 2019-01-22)
- Company Type
- ltd
- SIC Codes
- 47810
- Registered Address
- 73 Nab Lane Nab Lane, Mirfield, WF14 9QH, United Kingdom
- Accounts
- null
- Officers
-
KELLY, Charlotte
— director
73 Nab Lane, Nab Lane, Mirfield, WF14 9QH, United Kingdom
-
KELLY, Thomas
— director
73 Nab Lane, Nab Lane, Mirfield, WF14 9QH, United Kingdom
-
KELLY, Charlotte
— director