Dragons’ Den TrackerWhat Happened to Sweet Counter After Dragons’ Den?
Sweet Counter appeared on Dragons’ Den in 2007, Series 5 Episode 2. The business was a teaching aid for children learning how to count. No deal was made — the Dragons decided not to invest. The company was sold in 2013.
The Pitch
Chris Mayo walked into the Den in 2007 with a teaching aid for children learning how to count. They were asking for £100,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Chris Mayo left the Den without backing.
What Happened After the Show
Sweet Counter was sold in 2013. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.
Is Sweet Counter Still Available?
Sweet Counter was sold in 2013. Whether the business continues to trade under new ownership is not publicly confirmed.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at youdoodoll, Gaming Alerts, Spot On Golf, Cavemen's Bat Guano. Each has its own story of what happened after the Den.
