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What Happened to T Strap After Dragons’ Den?

T Strap appeared on Dragons’ Den in 2012, Series 10 Episode 12. The business was a slipping aid for bras. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Aretha Solanke walked into the Den in 2012 with a slipping aid for bras. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Aretha Solanke left the Den without backing.

What Happened After the Show

T Strap did not survive long-term. The company was dissolved in 2014, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is T Strap Still in Business?

No. T Strap is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rocktails, Megaflatables, Hire A Hive, Carkoon. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
08089792
Registered Name
TSTRAPS LIMITED
Incorporated
2012-05-30 (ceased 2014-01-07)
Company Type
ltd
Registered Address
Flat 4 Leigham Avenue, London, SW16 2TH, United Kingdom
Accounts
null
Officers
  • SOLANKE, Aretha — director
    Flat 4, Leigham Avenue, London, SW16 2TH, United Kingdom