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What Happened to Tech21 After Dragons’ Den?

Tech21 appeared on Dragons’ Den in 2009, Series 7 Episode 6. The business was a protective cases for laptops, mobile phones etc. using a material called d30. They secured investment from Peter Jones & Theo Paphitis on the show. The business is still active today.

The Pitch

Jason Roberts walked into the Den in 2009 with a protective cases for laptops, mobile phones etc. using a material called d30. They were asking for £150,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones & Theo Paphitis offered £150,000 for 40%, and Jason Roberts accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Tech21 is one of those Den stories that actually lasted. Having appeared on the show in 2009, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Tech21 Still Available?

Yes. Tech 21 Uk Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Spit 'n' Polish Shoeshine Company, David Schofield, Mi Garden, Tin Bone Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05630013
Registered Name
TECH 21 UK LIMITED
Incorporated
2005-11-20
Company Type
ltd
SIC Codes
32990
Registered Address
Tech21 Uk Ltd Regal House, 70 London Road, London Road, Twickenham, TW1 3QS, England
Accounts
full (period ending 2024-05-31)
Officers
  • BANKS, Jeffrey David — director
    Tech21 Uk Ltd Regal House, 70 London Road, London Road, Twickenham, TW1 3QS, England
  • DAYE, Jad P — director
    Tech21 Uk Ltd Regal House, 70 London Road, London Road, Twickenham, TW1 3QS, England
  • CASS, Peter Vernon Charles — secretary (resigned 2019-07-31)
    Syds Quay, Eel Pie Island, Twickenham, TW1 3DY, United Kingdom
  • HOLDGATE, James Edward Peter — secretary (resigned 2010-12-08)
    Network House, Third Avenue, Globe Park, Marlow, Bucks, SL7 1LY
  • LUNDQVIST, Ulrika — secretary (resigned 2009-07-31)
    5 The Warwick, 68 Richmond Hill, Richmond, Surrey, TW10 6RH
  • SPALDING, Ryan — secretary (resigned 2024-12-31)
    Tech21 Uk Ltd Regal House, 70 London Road, London Road, Twickenham, TW1 3QS, England
  • VINCENT, Stephen Mark — secretary (resigned 2010-03-29)
    Network House, Third Avenue, Globe Park, Marlow, Bucks, SL7 1LY
  • QA REGISTRARS LIMITED — corporate-nominee-secretary (resigned 2005-11-23)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
  • CASS, Peter Vernon Charles — director (resigned 2019-07-31)
    Syds Quay, Eel Pie Island, Twickenham, TW1 3DY, United Kingdom
  • LUNDQVIST, Ulrica — director (resigned 2018-11-01)
    Syds Quay, Eel Pie Island, Twickenham, TW1 3DY
  • ROBERTS, Jason Lloyd — director (resigned 2024-06-07)
    Unit 6, Unit 6, Firmdale Village, New Horizons Court,, Ryan Drive,, Brentford, TW8 9ZB, England
  • QA NOMINEES LIMITED — corporate-nominee-director (resigned 2006-02-20)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
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