Dragons’ Den TrackerWhat Happened to The Drinks Bakery After Dragons’ Den?
The Drinks Bakery appeared on Dragons’ Den in 2018, Series 16 Episode 9. The business was a snacks box containing selections of alcoholic drinks and biscuits.. They secured investment from Deborah Meaden and Peter Jones on the show. The business is still active today.
The Pitch
Andy Murray walked into the Den in 2018 with a snacks box containing selections of alcoholic drinks and biscuits.. They were asking for £50,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden and Peter Jones offered £50,000 for 25%, and Andy Murray accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
The Drinks Bakery is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is The Drinks Bakery Still in Business?
Yes. The Drinks Bakery appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Platinum Pie LTD (renamed TubFix), OMG Tea, RCG Hair Ltd (Click n Curl). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC528496
- Registered Name
- THE DRINKS BAKERY LIMITED
- Incorporated
- 2016-03-02
- Company Type
- ltd
- SIC Codes
- 10890
- Registered Address
- 63 Queen Charlotte Street, Edinburgh, EH6 7EY, Scotland
- Accounts
- micro-entity (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £66363
- Employees
- 6
- Period
- 01 April 2024 to 31 March 2025
- Officers
-
FRASER, Sarah Elizabeth
— director
63, Queen Charlotte Street, Edinburgh, EH6 7EY, Scotland
-
MURRAY, Andrew James
— director
63, Queen Charlotte Street, Edinburgh, EH6 7EY, Scotland
-
FRASER, Sarah Elizabeth
— director