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What Happened to The Mac Strap After Dragons’ Den?

The Mac Strap appeared on Dragons’ Den in 2007, Series 5 Episode 7. The business was a solar charging portal for outdoor electrical devices. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Roark McMaster walked into the Den in 2007 with a solar charging portal for outdoor electrical devices. They were asking for £60,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Roark McMaster left the Den without backing.

What Happened After the Show

The Mac Strap is one of those Den stories that actually lasted. Having appeared on the show in 2007, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is The Mac Strap Still Available?

Yes. Just Imagine (uk) Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Fit Fur Life, JPM Eco Logistics, Malagassy Ltd, Hydrodome. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
04368115
Registered Name
JUST IMAGINE (UK) LIMITED
Incorporated
2002-02-06
Company Type
ltd
SIC Codes
58110, 90030
Registered Address
Unit 6c Wren Centre, Westbourne Road, Emsworth, Hampshire, PO10 7SU
Accounts
dormant (period ending 2025-03-31)
Latest Financials
Period
2024-04-01 to 2025-03-31
Officers
  • MCMASTER, Roark Ronald — director
    Unit 6c, Wren Centre, Westbourne Road, Emsworth, Hampshire, PO10 7SU, England
  • MCMASTER, Carolyn — secretary (resigned 2019-07-01)
    Unit 6c, Wren Centre, Westbourne Road, Emsworth, Hampshire, PO10 7SU, England
  • MCMASTER, Roark Ronald — secretary (resigned 2005-03-01)
    62a Creek Road, Hayling Island, Hampshire, PO11 9RE
  • PARAMOUNT COMPANY SEARCHES LIMITED — corporate-nominee-secretary (resigned 2002-02-06)
    229 Nether Street, London, N3 1NT
  • CAPALDI TALLON, Alan Roy — director (resigned 2004-06-01)
    Saville House, 23 Tournerbury Lane, Hayling Island, Hampshire, PO11 9DJ
  • MCMASTER, Carolyn — director (resigned 2019-07-01)
    Unit 6c, Wren Centre, Westbourne Road, Emsworth, Hampshire, PO10 7SU, England
  • PARAMOUNT PROPERTIES (UK) LIMITED — corporate-nominee-director (resigned 2002-02-06)
    229 Nether Street, London, N3 1NT
← Series 5 ← Episode 7