Dragons’ Den TrackerWhat Happened to The Magic Candy Factory After Dragons’ Den?
The Magic Candy Factory appeared on Dragons’ Den in 2019, Series 16 Episode 13. The business was a 3d printing to create custom candy items. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Melissa Snover walked into the Den in 2019 with a 3d printing to create custom candy items. They were asking for £80,000 in exchange for 2% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Melissa Snover left the Den without backing.
What Happened After the Show
The Magic Candy Factory is one of those Den stories that actually lasted. Having appeared on the show in 2019, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is The Magic Candy Factory Still Available?
Yes. Katjes Fassin Uk Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Van de Sant, Didsbury Gin, Mi Mam's Yorkshire pies. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09288594
- Registered Name
- KATJES FASSIN UK LIMITED
- Incorporated
- 2014-10-30
- Company Type
- ltd
- SIC Codes
- 82990
- Registered Address
- Unit 2 3 Bevan Way, Smethwick, B66 1BZ, England
- Accounts
- total-exemption-full (period ending 2025-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £1667600
- Employees
- 1
- Period
- 2025-01-01 to 2025-12-31
- Officers
-
FASSIN, Bastian Xaver Maria
— director
Unit 2, 3 Bevan Way, Smethwick, B66 1BZ, England
-
SNOVER BURTON, Melissa
— director
30, Floodgate Street, Birmingham, B5 5SL, England
-
FASSIN, Bastian Xaver Maria
— director