Dragons’ Den Tracker

The Pitch

Tricia Tierney, Tim and Meena Kalia walked into the Den in 2011 with a litter trays for dogs. They were asking for £75,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Tricia Tierney, Tim and Meena Kalia left the Den without backing.

What Happened After the Show

The Rascal Dog Letterbox did not survive long-term. The company was dissolved in 2019, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Rascal Dog Letterbox Still in Business?

No. The Rascal Dog Letterbox is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Fun Fancy Dress, Postsaver, UKGC, ICV Technology. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 4 Fiery Business Pitches 🔥 | Dragons' Den (at 00:00)