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What Happened to The Rotaire Dryline After Dragons’ Den?

The Rotaire Dryline appeared on Dragons’ Den in 2013, Series 11 Episode 2. The business was a umbrella to dry washing in the rain. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Malcolm Victory walked into the Den in 2013 with a umbrella to dry washing in the rain. They were asking for £120,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Malcolm Victory left the Den without backing.

What Happened After the Show

The Rotaire Dryline did not survive long-term. The company was dissolved in 2019, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Rotaire Dryline Still in Business?

No. The Rotaire Dryline is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Running Mat, Original Jerky (renamed Texas Joe's), BUKcase, Nappies2Go. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05937592
Registered Name
ROTAIRE DRYLINE LIMITED
Incorporated
2006-09-15 (ceased 2019-10-15)
Company Type
ltd
SIC Codes
13990, 25110
Registered Address
Bulls House Henfield Road, Cowfold, Horsham, RH13 8DT, United Kingdom
Accounts
micro-entity (period ending 2018-09-30)
Latest Financials
Total Assets Less Liabilities
£0
Period
2017-10-01 to 2018-09-30
Officers
  • DETNON, Mark Anthony — secretary
    Bulls House, Henfield Road, Cowfold, Horsham, RH13 8DT, England
  • DETNON, Mark Anthony — director
    Bulls House, Henfield Road, Cowfold, Horsham, RH13 8DT, England
  • VICTORY, Malcolm — secretary (resigned 2019-02-12)
    200 Wells Road, Malvern Wells, Worcestershire, WR14 4HB
  • UNWIN, Guy Darell — director (resigned 2018-09-13)
    17, Yates Hay Road, Malvern, Worcestershire, WR14 1LH, England
  • VICTORY, Malcolm — director (resigned 2019-02-12)
    200 Wells Road, Malvern Wells, Worcestershire, WR14 4HB
← Series 11 ← Episode 2