Dragons’ Den Tracker

The Pitch

Christian Richardson & Rachel Watkyn walked into the Den in 2008 with a unique recycled packaging company. They were asking for £53,000 (received 60,000) in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Theo Paphitis & Peter Jones offered £53,000 (received 60,000) for 40%, and Christian Richardson & Rachel Watkyn accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Tiny Box is one of those Den stories that actually lasted. Having appeared on the show back in 2008, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Tiny Box Still in Business?

Yes. Tiny Box appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Blindsinabox, Luckner's Auctioneers, TinyDeol.com, Career Mole. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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The Best Turnarounds In The Den | Dragons' Den (at 00:00)

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Tiny Box Company Disclose Extraordinary Client Base Including Google & Tate | Dragons’ Den