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What Happened to Toddle After Dragons’ Den?

Toddle appeared on Dragons’ Den in 2022, Series 19 Episode 9. The business was a vegan gentle skincare for children. They secured investment from Deborah Meaden and Steven Bartlett on the show. The business is still active today.

The Pitch

Hannah Saunders walked into the Den in 2022 with a vegan gentle skincare for children. They were asking for £60,000 in exchange for 13% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden and Steven Bartlett offered £60,000 for 13% (10% if this year's targets are hit), and Hannah Saunders accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Toddle is one of those Den stories that actually lasted. Having appeared on the show in 2022, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Toddle Still Available?

Yes. Toddle Born Wild Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at RBR Legflow, Floreat sparkling botanic wine, NETT Exfoliator. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
10353834
Registered Name
TODDLE BORN WILD LIMITED
Incorporated
2016-08-31
Company Type
ltd
SIC Codes
20420
Registered Address
Second Floor Avalon House, 5-7 Cathedral Road, Cardiff, South Glamorgan, CF11 9HA, United Kingdom
Accounts
total-exemption-full (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
-817394
Employees
2
Period
1.1.24 to 31.12.24
Officers
  • HILLING, Charlotte Anne — secretary
    Second Floor, Avalon House, 5-7 Cathedral Road, Cardiff, South Glamorgan, CF11 9HA, United Kingdom
  • GREEN, Deri — director
    Second Floor, Avalon House, 5-7 Cathedral Road, Cardiff, South Glamorgan, CF11 9HA, United Kingdom
  • GALE, Ian David — director (resigned 2023-03-08)
    Toddle, Unit 1a, Newent Business Park, Newent, GL18 1DZ, England
  • HOGG, Martyn James — director (resigned 2023-03-08)
    Toddle, Unit 1a Newent Business Park, Newent, GL18 1DZ, England
  • MAUNDER, Sophie Victoria — director (resigned 2023-03-08)
    Toddle, Unit 1a, Newent Business Park, Toddle Unit 1a, Newent Business Park, Newent, GL18 1DZ, England
  • MILES, Stephen Alexander — director (resigned 2022-11-03)
    Toddle, Unit 1a, Newent Business Park, Newent, Glos, GL18 1DZ, England
  • OXFORD, Samantha Marie — director (resigned 2022-09-27)
    6, Hadfield Close, Staunton, Gloucester, GL19 3QY, England
  • SAUNDERS, Hannah — director (resigned 2023-08-25)
    Bank Chambers, High Street, Newbridge, Newport, NP11 4EY, United Kingdom
  • WIBAUX, Maxime Daniel Philippe — director (resigned 2023-03-08)
    265, Western Avenue, #3, Cambridge, Ma, 02139, United States
← Series 19 ← Episode 9