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What Happened to Toddle After Dragons’ Den?

Toddle appeared on Dragons’ Den in 2022, Series 19 Episode 9. The business was a vegan gentle skincare for children. They secured investment from Deborah Meaden and Steven Bartlett on the show. The business is still active today.

The Pitch

Hannah Saunders walked into the Den in 2022 with a vegan gentle skincare for children. They were asking for £60,000 in exchange for 13% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden and Steven Bartlett offered £60,000 for 13% (10% if this year's targets are hit), and Hannah Saunders accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Toddle is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.

Is Toddle Still in Business?

Yes. Toddle appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at RBR Legflow, Floreat sparkling botanic wine, NETT Exfoliator. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09530187
Registered Name
TODDLE ABOUT LIMITED
Incorporated
2015-04-08
Company Type
ltd
SIC Codes
58190
Registered Address
4 Link Way, Bugbrooke, Northampton, NN7 3PS, England
Accounts
total-exemption-full (period ending 2025-04-30)
Latest Financials
Total Assets Less Liabilities
£9167
Employees
3
Period
2024-05-01 to 2025-04-30
Officers
  • FREED, Ruth Elizabeth — director
    4, Link Way, Northampton, NN7 3PS, United Kingdom
  • FREED, Timothy Andrew — director
    4, Link Way, Northampton, NN7 3PS, United Kingdom
  • WADEY, Alec Ian — director
    30 St Mary's Way, Weedon, Northamptonshire, NN7 4QL, England
  • WADEY, Claire Elizabeth — director (resigned 2018-08-24)
    30 St Mary's Way, Weedon, Northamptonshire, NN7 4QL, England
← Series 19 ← Episode 9