Dragons’ Den TrackerWhat Happened to ToneAlly After Dragons’ Den?
ToneAlly appeared on Dragons’ Den in 2021, Series 18 Episode 12. The business was a teaching device for playing drums. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Tony McNally walked into the Den in 2021 with a teaching device for playing drums. They were asking for £50,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Tony McNally left the Den without backing.
What Happened After the Show
ToneAlly is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is ToneAlly Still in Business?
Yes. ToneAlly appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at It's All About Shoes, Mini First Aid, Sophie and Luna London, Just A Splash. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10986712
- Registered Name
- TONEALLY LTD.
- Incorporated
- 2017-09-28
- Company Type
- ltd
- SIC Codes
- 32200, 59200, 85600, 90010
- Registered Address
- 101 Prince Consort Road Prince Consort Road, Jarrow, NE32 5XE, United Kingdom
- Accounts
- total-exemption-full (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- -18857
- Employees
- 0
- Period
- 1 October 2023 to 30 September 2024
- Officers
-
MCNALLY, Anthony
— director
101, Prince Consort Road, Jarrow, NE32 5XE, United Kingdom
-
MCNALLY, Anthony
— director