What Happened to Vegan Shoe Boutique After Dragons’ Den?
Vegan Shoe Boutique appeared on Dragons’ Den in 2010, Series 8 Episode 4. The business was a online vegan female shoe website. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Claire Charles walked into the Den in 2010 with a online vegan female shoe website. They were asking for £100,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Claire Charles left the Den without backing.
What Happened After the Show
Vegan Shoe Boutique is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Vegan Shoe Boutique Still in Business?
Yes. Vegan Shoe Boutique appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Hawksdrift Falconry, Lumacoustics, Easy Over Egg Turner, Buzzgames. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10863456
- Registered Name
- SHOE BOUTIQUE LTD
- Incorporated
- 2017-07-12
- Company Type
- ltd
- SIC Codes
- 47721
- Registered Address
- Unit 37 The Marlands Shopping Centre, Southampton, SO14 7SJ, United Kingdom
- Accounts
- micro-entity (period ending 2025-07-31)
- Latest Financials
- Total Assets Less Liabilities
- £63604
- Employees
- 2
- Period
- 1.8.24 to 31.7.25
- Officers
-
MANN, Gurjeet Kaur
— director
Unit 37, The Marlands Shopping Centre, Southampton, SO14 7SJ, United Kingdom
-
MANN, Amritpal
— director (resigned 2017-11-07)
26, Leigh Road, Eastleigh, SO50 9DT, United Kingdom
-
MANN, Gurjeet Kaur
— director
Dragons’ Den Tracker