Den Tracker logoDragons’ Den Tracker

What Happened to Vegan Shoe Boutique After Dragons’ Den?

Vegan Shoe Boutique appeared on Dragons’ Den in 2010, Series 8 Episode 4. The business was a online vegan female shoe website. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Claire Charles walked into the Den in 2010 with a online vegan female shoe website. They were asking for £100,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Claire Charles left the Den without backing.

What Happened After the Show

Vegan Shoe Boutique is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Vegan Shoe Boutique Still in Business?

Yes. Vegan Shoe Boutique appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Hawksdrift Falconry, Lumacoustics, Easy Over Egg Turner, Buzzgames. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
10863456
Registered Name
SHOE BOUTIQUE LTD
Incorporated
2017-07-12
Company Type
ltd
SIC Codes
47721
Registered Address
Unit 37 The Marlands Shopping Centre, Southampton, SO14 7SJ, United Kingdom
Accounts
micro-entity (period ending 2025-07-31)
Latest Financials
Total Assets Less Liabilities
£63604
Employees
2
Period
1.8.24 to 31.7.25
Officers
  • MANN, Gurjeet Kaur — director
    Unit 37, The Marlands Shopping Centre, Southampton, SO14 7SJ, United Kingdom
  • MANN, Amritpal — director (resigned 2017-11-07)
    26, Leigh Road, Eastleigh, SO50 9DT, United Kingdom