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What Happened to Whiskey Frames After Dragons’ Den?

Whiskey Frames appeared on Dragons’ Den in 2019, Series 16 Episode 12. The business was a picture frames made from recycled whiskey barrels. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Christine and Ross Hunter walked into the Den in 2019 with a picture frames made from recycled whiskey barrels. They were asking for £50,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Christine and Ross Hunter left the Den without backing.

What Happened After the Show

Whiskey Frames is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Whiskey Frames Still in Business?

Yes. Whiskey Frames appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at OHMME, Gato and Go, Parcel Boxes Installed. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
NI665244
Registered Name
AF WHISKEY SERVICES LTD
Incorporated
2019-10-21
Company Type
ltd
SIC Codes
70229
Registered Address
Carnbane Business Centre 5a Carnbane Business Park, Mjm Marine Ltd, Newry, BT35 6QH, Northern Ireland
Accounts
dormant (period ending 2024-10-31)
Latest Financials
Total Assets Less Liabilities
£1
Period
2023-11-01 to 2024-10-31
Officers
  • FARMER, Anita Margaret — director
    Carnbane Business Centre, 5a Carnbane Business Park, Mjm Marine Ltd, Newry, BT35 6QH, Northern Ireland
  • AMMEEN, James — director (resigned 2021-06-10)
    Baker Martin Capital, 116 West 23rd Street, Floor 5, New York, New York 10011, United States
  • BOCRA, William — director (resigned 2021-06-10)
    Baker Martin Capital, 116 West 23rd Street, 5th Floor, New York, New York 10011, United States
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