Dragons’ Den TrackerWhat Happened to Whole Leaf Company After Dragons’ Den?
Whole Leaf Company appeared on Dragons’ Den in 2009, Series 7 Episode 2. The business was a biodegradable, compostable plates & bowls. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.
The Pitch
Ajedare Doherty walked into the Den in 2009 with a biodegradable, compostable plates & bowls. They were asking for £120,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Ajedare Doherty left the Den without backing.
What Happened After the Show
Whole Leaf Company did not survive long-term. The company was dissolved in 2014, some 5 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Whole Leaf Company Still in Business?
No. Whole Leaf Company is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at BassToneSlap, Talpa Products Ltd, Roto Suite, Blouse and Skirt. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 12391516
- Registered Name
- THE WHOLE LEAF COMPANY LTD
- Incorporated
- 2020-01-08 (ceased 2020-04-07)
- Company Type
- ltd
- SIC Codes
- 46900
- Registered Address
- 6 Gayton Avenue, Leicester, LE4 6GR, England
- Accounts
- null
- Officers
-
SHAH, Hemal
— director
6, Gayton Avenue, Leicester, LE4 6GR, England
-
SHAH, Hemal
— director