Den Tracker logoDragons’ Den Tracker

What Happened to Whole Leaf Company After Dragons’ Den?

Whole Leaf Company appeared on Dragons’ Den in 2009, Series 7 Episode 2. The business was a biodegradable, compostable plates & bowls. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Ajedare Doherty walked into the Den in 2009 with a biodegradable, compostable plates & bowls. They were asking for £120,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Ajedare Doherty left the Den without backing.

What Happened After the Show

Whole Leaf Company did not survive long-term. The company was dissolved in 2014, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Whole Leaf Company Still Available?

No. The Whole Leaf Co Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at BassToneSlap, Talpa Products Ltd, Roto Suite, Blouse and Skirt. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06446282
Registered Name
THE WHOLE LEAF CO. LIMITED
Incorporated
2007-12-06 (ceased 2014-11-04)
Company Type
ltd
SIC Codes
82920
Registered Address
318 Latymer Court, London, W6 7LD
Accounts
total-exemption-small (period ending 2012-06-30)
Officers
  • DOHERTY, Adejare — secretary
    318, Latymer Court, London, W6 7LD, England
  • DOHERTY, Adejare — director
    318, Latymer Court, London, W6 7LD, England
  • GEORGE, Peter — director (resigned 2011-01-24)
    Ashton Cross Lodge, Liverpool Rd, Ashton-In-Makerfield, Greater Manchester, WN4 9LP
  • GEORGE, Pynadath — director (resigned 2011-01-24)
    Ashton Cross Lodge, Liverpool Rd, Ashton-In-Makerfield, Greater Manchester, WN4 9LP
← Series 7 ← Episode 2