Dragons’ Den TrackerWhat Happened to Wild AI After Dragons’ Den?
Wild AI appeared on Dragons’ Den in 2021, Series 18 Episode 3. The business was a fitness and well-being mobile app for women. They secured investment from Peter Jones and Tej Lalvani on the show. The business is still active today.
The Pitch
Helene Guillaume walked into the Den in 2021 with a fitness and well-being mobile app for women. They were asking for £72,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Tej Lalvani offered £72,000 for 10%, and Helene Guillaume accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Wild AI is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Wild AI Still in Business?
Yes. Wild AI appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at True Skincare Ltd, Opie's Emporium, WangerFlange, Double Trouble Drinks. Each has its own story of what happened after the Den.
