Dragons’ Den TrackerWhat Happened to Wild AI After Dragons’ Den?
Wild AI appeared on Dragons’ Den in 2021, Series 18 Episode 3. The business was a fitness and well-being mobile app for women. They secured investment from Peter Jones and Tej Lalvani on the show. The business is still active today.
The Pitch
Helene Guillaume walked into the Den in 2021 with a fitness and well-being mobile app for women. They were asking for £72,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Tej Lalvani offered £72,000 for 10%, and Helene Guillaume accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Wild AI is one of those Den stories that actually lasted. The business has now been trading for around 9 years since the pitch.
Is Wild AI Still Available?
Yes. Wild Technologies Ai Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at True Skincare Ltd, Opie's Emporium, WangerFlange, Double Trouble Drinks. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10775337
- Registered Name
- WILD TECHNOLOGIES AI LIMITED
- Incorporated
- 2017-05-17
- Company Type
- ltd
- SIC Codes
- 62012
- Registered Address
- 13 Whitchurch Lane, Edgware, HA8 6JZ, England
- Accounts
- micro-entity (period ending 2024-05-31)
- Latest Financials
- Total Assets Less Liabilities
- £73381
- Employees
- 3
- Period
- 2023-06-01 to 31 May 2024
- Officers
-
GUILLAUME, Helene, Baroness
— director
13, Whitchurch Lane, Edgware, HA8 6JZ, England
-
LI, Surui
— director (resigned 2018-02-22)
4, Pembroke Mews, London, W8 6ER, United Kingdom
-
GUILLAUME, Helene, Baroness
— director