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What Happened to X-grey After Dragons’ Den?

X-grey appeared on Dragons’ Den in 2015, Series 13 Episode 10. The business was a female anti-grey hairs aging product. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.

The Pitch

Sajda Rashid walked into the Den in 2015 with a female anti-grey hairs aging product. They were asking for £50,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Sajda Rashid left the Den without backing.

What Happened After the Show

X-grey did not survive long-term. The company was dissolved in 2017, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is X-grey Still in Business?

No. X-grey is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Double, Ram Training Ltd, Tap2Tag Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
09461788
Registered Name
XGREY LTD
Incorporated
2015-02-27 (ceased 2017-06-20)
Company Type
ltd
SIC Codes
32990
Registered Address
65 Chelwood Avenue, Leeds, LS8 2BA, England
Accounts
dormant (period ending 2016-02-28)
Latest Financials
Period
2015-02-27 to 2016-02-28
Officers
  • RASHID, Sajida — director
    65, Chelwood Avenue, Leeds, LS8 2BA, England