Den Tracker logoDragons’ Den Tracker

What Happened to Yes!Superbaby! After Dragons’ Den?

Yes!Superbaby! appeared on Dragons’ Den in 2007, Series 5 Episode 6. The business was a breastfeeding top increasing comfort and privacy. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.

The Pitch

Susanne Chishti walked into the Den in 2007 with a breastfeeding top increasing comfort and privacy. They were asking for £175,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Susanne Chishti left the Den without backing.

What Happened After the Show

Yes!Superbaby! did not survive long-term. The company was dissolved in 2015, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Yes!Superbaby! Still Available?

No. Yes! Superbaby Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Steri Spray, Caribbean Ready Meals, Back to the Movies, Dig 'n' Drive. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06016957
Registered Name
YES! SUPERBABY LIMITED
Incorporated
2006-12-04 (ceased 2015-01-13)
Company Type
ltd
SIC Codes
46499, 74909
Registered Address
45 Aldbourne Road, London, W12 0LW
Accounts
total-exemption-small (period ending 2014-03-31)
Officers
  • CHISHTI, Shaheen — secretary
    45 Aldbourne Road, London, W12 0LW
  • CHISHTI, Susanne — director
    45 Aldbourne Road, London, W12 0LW
  • STROBL, Juliane — director
    45, Aldbourne Road, London, W12 0LW
  • STROBL, Walter, Mr. — director (resigned 2012-03-30)
    45 Aldbourne Road, London, London, W12 0LW
← Series 5 ← Episode 6