Dragons’ Den TrackerWhat Happened to Yes!Superbaby! After Dragons’ Den?
Yes!Superbaby! appeared on Dragons’ Den in 2007, Series 5 Episode 6. The business was a breastfeeding top increasing comfort and privacy. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.
The Pitch
Susanne Chishti walked into the Den in 2007 with a breastfeeding top increasing comfort and privacy. They were asking for £175,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Susanne Chishti left the Den without backing.
What Happened After the Show
Yes!Superbaby! did not survive long-term. The company was dissolved in 2015, some 8 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Yes!Superbaby! Still in Business?
No. Yes!Superbaby! is no longer in business. Based on available records, the company is dissolved (2015).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Steri Spray, Caribbean Ready Meals, Back to the Movies, Dig 'n' Drive. Each has its own story of what happened after the Den.
