Dragons’ Den TrackerWhat Happened to YogaBellies After Dragons’ Den?
YogaBellies appeared on Dragons’ Den in 2013, Series 11 Episode 4. The business was a franchise business for yoga classes for pregnant women and mothers and their babies. They secured investment from Duncan Bannatyne on the show. The company was dissolved in 2024.
The Pitch
Cheryl and Michael MacDonald walked into the Den in 2013 with a franchise business for yoga classes for pregnant women and mothers and their babies. They were asking for £50,000 in exchange for 35% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Duncan Bannatyne offered £50,000 for 35%% (20% after initial investment returned.), and Cheryl and Michael MacDonald accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
YogaBellies did not survive long-term. The company was dissolved in 2024, some 11 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is YogaBellies Still in Business?
No. YogaBellies is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Easy-Lift Drain, Optifit, The Makery Emporium, Truncator sawhorse. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- SC407483
- Registered Name
- YOGABELLIES LTD
- Incorporated
- 2011-09-15 (ceased 2024-05-21)
- Company Type
- ltd
- SIC Codes
- 85590
- Registered Address
- 272 Bath Street, Glasgow, G2 4JR
- Accounts
- total-exemption-full (period ending 2022-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £57628
- Employees
- 2
- Period
- 1.10.20 to 31.3.22
- Officers
-
MACDONALD, Cheryl Louise Kennedy
— director
272, Bath Street, Glasgow, G2 4JR, Scotland
-
KAYE, David Stanley
— secretary (resigned 2015-05-15)
272, Bath Street, Glasgow, G2 4JR, Scotland
-
KENNEDY, Louise
— director (resigned 2015-05-15)
272, Bath Street, Glasgow, G2 4JR, Scotland
-
MACDONALD, Michael Ross, Dr
— director (resigned 2015-01-16)
27, Woodside Place, Glasgow, G3 7QL, Scotland
-
MACDONALD, Cheryl Louise Kennedy
— director