Dragons’ Den Tracker

The Pitch

Graeme and Fiona Fraser-Bell walked into the Den in 2015 with a "guess-the-accent" board game. They were asking for £45,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £45,000 for 40% (25% once money invested is repaid), and Graeme and Fiona Fraser-Bell accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Accentuate is one of those Den stories that actually lasted. Having appeared on the show in 2015, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Accentuate Still Available?

Yes. Accentuate Games Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Chika's Foods, The Raw Chocolate Company, The Idle Man, SplashToppa (Cement mixer lid). Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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“You’ve Invented A Game That Could Be Played WITHOUT The Game…” | Dragons Den

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News: Wirral Siblings Talk About Their Dragon's Den Success

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Dad doing dragons den accents