Dragons’ Den TrackerWhat Happened to Chika's Foods After Dragons’ Den?
Chika's Foods appeared on Dragons’ Den in 2015, Series 13 Episode 2. The business was a african snacks business. They secured investment from Peter Jones on the show. The company went into liquidation in 2024.
The Pitch
Chika Russell walked into the Den in 2015 with a african snacks business. They were asking for £30,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £30,000 for 25%, and Chika Russell accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Chika's Foods did not survive long-term. The company was dissolved in 2024, some 9 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Chika's Foods Still in Business?
No. Chika's Foods is no longer in business. Based on available records, the company is liquidation (2024).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Accentuate, The Raw Chocolate Company, The Idle Man, SplashToppa (Cement mixer lid). Each has its own story of what happened after the Den.
