Den Tracker logoDragons’ Den Tracker

What Happened to Acu Seeds After Dragons’ Den?

Acu Seeds appeared on Dragons’ Den in 2024, Series 21 Episode 3. The business was a needle-free ear acupuncture. They secured investment from Steven Bartlett on the show. The business is still active today.

The Pitch

Giselle Boxer [ note 5 ] walked into the Den in 2024 with a needle-free ear acupuncture. They were asking for £50,000 in exchange for 12.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £50,000 for 12.5%, and Giselle Boxer [ note 5 ] accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Acu Seeds is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is Acu Seeds Still in Business?

Yes. Acu Seeds appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Cosy Cinema, Full Power Cacao, BC Boots UK. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06776336
Registered Name
ACORN SEEDS LIMITED
Incorporated
2008-12-18
Company Type
ltd
SIC Codes
01610
Registered Address
20 Whin Common Road, Denver, Downham Market, Norfolk, PE38 0DX
Accounts
total-exemption-full (period ending 2025-04-30)
Latest Financials
Total Assets Less Liabilities
£32794
Employees
0
Period
2024-05-01 to 30 April 2025
Officers
  • MAULE, Rosemary Ann — secretary
    20, Whin Common Road, Denver, Downham Market, Norfolk, PE38 0DX, United Kingdom
  • MAULE, George Edward — director
    20, Whin Common Road, Denver, Downham Market, Norfolk, PE38 0DX, United Kingdom
  • MAULE, Rosemary Ann — director
    20, Whin Common Road, Denver, Downham Market, Norfolk, PE38 0DX, United Kingdom
  • WATERLOW SECRETARIES LIMITED — corporate-secretary (resigned 2008-12-18)
    6-8, Underwood Street, London, N1 7JQ
  • DAVIES, Dunstana Adeshola — director (resigned 2008-12-18)
    20 Northcote Road, Croydon, Surrey, CR0 2HT
← Series 21 ← Episode 3