Dragons’ Den Tracker

The Pitch

Liam Brown walked into the Den in 2024 with a cacao powered energy drink. They were asking for £50,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett, Peter Jones and Gary Neville offered £50,000 for 25% (Steven Bartlett and Peter Jones hold 10% whilst Gary Neville will hold 5%), and Liam Brown accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Full Power Cacao is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is Full Power Cacao Still in Business?

Yes. Full Power Cacao appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Cosy Cinema, Acu Seeds, BC Boots UK. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Gary Neville Is Seduced By 'Full Power Cacao' | Dragons' Den

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The POWER OF CACAO seduces the Dragons 🍫😍 | Dragons’ Den - BBC

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Full Power Cacao on Dragons Den