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What Happened to Ambient Allstars After Dragons’ Den?

Ambient Allstars appeared on Dragons’ Den in 2005, Series 2 Episode 4. The business was a marketing agency. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.

The Pitch

Jonathan Astor walked into the Den in 2005 with a marketing agency. They were asking for £100,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jonathan Astor left the Den without backing.

What Happened After the Show

There is limited public information available about what happened to Ambient Allstars after the show. It doesn’t appear to have built a significant public profile, which may suggest it never scaled — though some businesses continue to operate quietly without much online presence.

Is Ambient Allstars Still Available?

There is no clear public information confirming the current trading status of Ambient Allstars. It may still be operating, but it has a limited public presence.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Concrete Canvas, Yakibox, Chocpix, K92 Co. Each has its own story of what happened after the Den.

Watch the Pitch