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What Happened to Ambient Allstars After Dragons’ Den?

Ambient Allstars appeared on Dragons’ Den in 2005, Series 2 Episode 4. The business was a marketing agency. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.

The Pitch

Jonathan Astor walked into the Den in 2005 with a marketing agency. They were asking for £100,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jonathan Astor left the Den without backing.

What Happened After the Show

Ambient Allstars did not survive long-term. The company has since been dissolved.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Ambient Allstars Still in Business?

No. Ambient Allstars is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Concrete Canvas, Yakibox, Chocpix, K92 Co. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC367152
Registered Name
ALLSTARS BOXING LIMITED
Incorporated
2009-10-20 (ceased 2025-09-30)
Company Type
ltd
SIC Codes
93199
Registered Address
23 St. Francis Rigg, Glasgow, Lanarkshire, G5 0UR
Accounts
dormant (period ending 2023-10-31)
Latest Financials
Total Assets Less Liabilities
£100
Period
2022-11-01 to 2023-10-31
Officers
  • WEIR, Paul — secretary
    23, St. Francis Rigg, Glasgow, Lanarkshire, G5 0UR, Scotland
  • WEIR, Laura — director
    23, St. Francis Rigg, Glasgow, Lanarkshire, G5 0UR, Scotland
  • WEIR, Paul — director
    23, St. Francis Rigg, Glasgow, Lanarkshire, G5 0UR, Scotland
← Series 2 ← Episode 4