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What Happened to Arctic Quest Ltd After Dragons’ Den?

Arctic Quest Ltd appeared on Dragons’ Den in 2014, Series 12 Episode 5. The business was a husky sleigh rides. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Vicky Pullen and Chantelle Goddard-Jones walked into the Den in 2014 with a husky sleigh rides. They were asking for £100,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Vicky Pullen and Chantelle Goddard-Jones left the Den without backing.

What Happened After the Show

Arctic Quest Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Arctic Quest Ltd Still in Business?

Yes. Arctic Quest Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at GripIt Fixings, Ozindas Limited (renamed Hasslachers), Stunt Guy (Kempt Ltd), Blooming Simple. Each has its own story of what happened after the Den.

Companies House Data

Status
active
Company Number
08379624
Registered Name
ARCTIC QUEST LIMITED
Incorporated
2013-01-29
Company Type
ltd
SIC Codes
93290
Registered Address
Rotunda Buildings, Montpellier Exchange, Cheltenham, Gloucestershire, GL50 1SX, England
Accounts
total-exemption-full (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£4525
Employees
2
Period
2024-04-01 to 31 March 2025
Officers
  • PULLIN, Mike — director
    Rotunda Buildings, Montpellier Exchange, Cheltenham, Gloucestershire, GL50 1SX, England
  • PULLIN, Victoria Jane — director
    5, Glebeland Drive, Bredon, Tewkesbury, Gloucestershire, GL20 7QF, England
  • GODDARD-JONES, Chantelle — director (resigned 2017-05-31)
    27 Drivemoor, Abbeydale, Glos, Glos, GL4 5XP, England
  • WHITE, Richard Louis — director (resigned 2013-03-20)
    42, Lansdown Road, Cheltenham, Gloucestershire, GL51 6PU, Uk