Dragons’ Den Tracker

The Pitch

Jordan Daykin walked into the Den in 2014 with a plasterboard fixings. They were asking for £80,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £80,000 for 25%, and Jordan Daykin accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

GripIt Fixings is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is GripIt Fixings Still in Business?

Yes. GripIt Fixings appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Arctic Quest Ltd, Ozindas Limited (renamed Hasslachers), Stunt Guy (Kempt Ltd), Blooming Simple. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragons Blown Away by Ingenius Wall Threading Device | Dragons' Den

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My two minutes of fame with Grip It Fixings