Dragons’ Den TrackerWhat Happened to Auto Wed After Dragons’ Den?
Auto Wed appeared on Dragons’ Den in 2012, Series 10 Episode 3. The business was a machine producing gimmicked wedding certificates. No deal was made — the Dragons decided not to invest. The company was dissolved in 2013.
The Pitch
Sam Lanyon walked into the Den in 2012 with a machine producing gimmicked wedding certificates. They were asking for £100,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sam Lanyon left the Den without backing.
What Happened After the Show
Auto Wed did not survive long-term. The company was dissolved in 2013 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Auto Wed Still in Business?
No. Auto Wed is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sweet Mandarin, YUUbag, 13horror Ltd, Jaktogo. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07746063
- Registered Name
- AUTOWED LTD
- Incorporated
- 2011-08-19 (ceased 2013-10-15)
- Company Type
- ltd
- SIC Codes
- 99999
- Registered Address
- The Old Lemonade Factory, Windsor Quarry, Falmouth, Cornwall, TR11 3EX, United Kingdom
- Accounts
- dormant (period ending 2012-08-31)
- Officers
-
LANYON, Sam
— secretary
The Old Lemonade Factory, Windsor Quarry, Falmouth, Cornwall, TR11 3EX, United Kingdom
-
LANYON, Sam
— director
The Old Lemonade Factory, Windsor Quarry, Falmouth, Cornwall, TR11 3EX, United Kingdom
-
LANYON, Sam
— secretary