Dragons’ Den TrackerWhat Happened to YUUbag After Dragons’ Den?
YUUbag appeared on Dragons’ Den in 2012, Series 10 Episode 3. The business was a children's backpack and accessories range. They secured investment from Peter Jones and Deborah Meaden on the show. The company was dissolved in 2021.
The Pitch
Kellie Forbes and Gill Hayward walked into the Den in 2012 with a children's backpack and accessories range. They were asking for £60,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Deborah Meaden offered £60,000 for 30%, and Kellie Forbes and Gill Hayward accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
YUUbag did not survive long-term. The company was dissolved in 2021, some 9 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is YUUbag Still in Business?
No. YUUbag is no longer in business. Based on available records, the company is dissolved (2021).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sweet Mandarin, 13horror Ltd, Jaktogo, Auto Wed. Each has its own story of what happened after the Den.
