Dragons’ Den TrackerWhat Happened to B-Tempted After Dragons’ Den?
B-Tempted appeared on Dragons’ Den in 2017, Series 15 Episode 8. The business was a gluten-free cakes. They secured investment from Tej Lalvani on the show. The business is still active today.
The Pitch
Sarah Hilleary walked into the Den in 2017 with a gluten-free cakes. They were asking for £75,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani offered £75,000 for 40% (30% once the investment is repaid.), and Sarah Hilleary accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
B-Tempted is one of those Den stories that actually lasted. Having appeared on the show in 2017, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is B-Tempted Still Available?
Yes. Birubi Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at ShakeSphere, TEC-Angel, Waterblade. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07855395
- Registered Name
- BIRUBI LIMITED
- Incorporated
- 2011-11-21
- Company Type
- ltd
- SIC Codes
- 82990
- Registered Address
- Leytonstone House 3 Hanbury Drive, Leytonstone, London, E11 1GA, England
- Accounts
- total-exemption-full (period ending 2021-12-31)
- Latest Financials
- Total Assets Less Liabilities
- -19483
- Employees
- 2
- Period
- 2021-01-01 to 2021-12-31
- Officers
-
HILLEARY, Sarah
— secretary
Leytonstone House, 3 Hanbury Drive, Leytonstone, London, E11 1GA, England
-
HILLEARY, Sarah
— director
Leytonstone House, 3 Hanbury Drive, Leytonstone, London, E11 1GA, England
-
JAFFE, Jeremy Simon
— director (resigned 2014-06-25)
18, St Dionis Road, London, SW6 4TT, United Kingdom
-
HILLEARY, Sarah
— secretary