Dragons’ Den TrackerWhat Happened to B-Tempted After Dragons’ Den?
B-Tempted appeared on Dragons’ Den in 2017, Series 15 Episode 8. The business was a gluten-free cakes. They secured investment from Tej Lalvani on the show. The business is still active today.
The Pitch
Sarah Hilleary walked into the Den in 2017 with a gluten-free cakes. They were asking for £75,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani offered £75,000 for 40% (30% once the investment is repaid.), and Sarah Hilleary accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
B-Tempted is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is B-Tempted Still in Business?
Yes. B-Tempted appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at ShakeSphere, TEC-Angel, Waterblade. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07020290
- Registered Name
- B-TEMPTED LIMITED
- Incorporated
- 2009-09-16 (ceased 2014-04-30)
- Company Type
- ltd
- SIC Codes
- 7487
- Registered Address
- Jupiter House The Drive, Warley Hill Business Park, Brentwood, CM13 3BE
- Accounts
- total-exemption-small (period ending 2010-09-30)
- Officers
-
HILLEARY, Sarah May
— director
Fairfax House, 15 Fulwood Place, London, WC1V 6AY, United Kingdom
-
HILLEARY, Sarah May
— director