Dragons’ Den Tracker

The Pitch

Rick Beardsell walked into the Den in 2017 with a range of shaker bottles designed for protein and fitness shakes. They were asking for £75,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Tej Lalvani and Deborah Meaden offered £75,000 for 30% (20% once the investment is repaid.), and Rick Beardsell accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

ShakeSphere is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is ShakeSphere Still in Business?

Yes. ShakeSphere appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at B-Tempted, TEC-Angel, Waterblade. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Guinness World Record Holder Challenges An Overflowing Market Space | Dragons' Den

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Silver-Tongued Businessman Pitches Portable Gold Plating Service | Dragons' Den

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It's Not Often Shakespeare Is Quoted During A Pitch | Dragons' Den