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What Happened to Baavet After Dragons’ Den?

Baavet appeared on Dragons’ Den in 2014, Series 11 Episode 10. The business was a woollen duvet and bed materials. They secured investment from Peter Jones and Duncan Bannatyne on the show. The business is still active today.

The Pitch

Roger and Lesley Payne walked into the Den in 2014 with a woollen duvet and bed materials. They were asking for £130,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones and Duncan Bannatyne offered £130,000 for 50%, and Roger and Lesley Payne accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Baavet is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Baavet Still in Business?

Yes. Baavet appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Towbag, Benjamin's Hot Chocolate, Frogjaw, Smartzer. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06915653
Registered Name
BAAVET CYF
Incorporated
2009-05-26
Company Type
ltd
SIC Codes
46410, 47510
Registered Address
Baavet Cyf, High Street, Porthmadog, Gwynedd, LL49 9NU, Wales
Accounts
total-exemption-full (period ending 2025-05-31)
Latest Financials
Total Assets Less Liabilities
£504132
Employees
10
Period
1.6.24 to 31.5.25
Officers
  • PAYNE, Lesley Anne — secretary
    Baavet Cyf, High Street, Porthmadog, Gwynedd, LL49 9NU, Wales
  • HUGHES, Alan Liam — director
    Baavet Cyf, High Street, Porthmadog, Gwynedd, LL49 9NU, Wales
  • PAYNE, Lesley Anne — director
    Baavet Cyf, High Street, Porthmadog, Gwynedd, LL49 9NU, Wales
  • PAYNE, Roger Jack — director
    Baavet Cyf, High Street, Porthmadog, Gwynedd, LL49 9NU, Wales
  • ROBERTS, Elliw Rees — director
    Baavet Cyf, High Street, Porthmadog, Gwynedd, LL49 9NU, Wales
  • DICKIE, Jamie Robert — director (resigned 2025-10-24)
    West End Works, Parkinson Lane, Halifax, HX1 3UW, England
  • EVANS, Rhys — director (resigned 2009-05-26)
    Highstone House, 165 High Street, Barnet, Herts, EN5 5SU, England
  • JAKEMAN, Joshua Stephen — director (resigned 2025-01-24)
    12, Tan Y Castell, Harlech, LL46 2UE, Wales
← Series 11 ← Episode 10