Den Tracker logoDragons’ Den Tracker

What Happened to Smartzer After Dragons’ Den?

Smartzer appeared on Dragons’ Den in 2014, Series 11 Episode 10. The business was a mobile and web application for interactive online video content. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Karoline Gross walked into the Den in 2014 with a mobile and web application for interactive online video content. They were asking for £100,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Karoline Gross left the Den without backing.

What Happened After the Show

Smartzer is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Smartzer Still in Business?

Yes. Smartzer appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Baavet, Towbag, Benjamin's Hot Chocolate, Frogjaw. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08331824
Registered Name
SMARTZER LTD.
Incorporated
2012-12-14
Company Type
ltd
SIC Codes
62011
Registered Address
86-90 Paul Street, London, EC2A 4NE, England
Accounts
total-exemption-full (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£1200147
Employees
0
Period
2024-01-01 to 2024-12-31
Officers
  • GROSS, Karoline — director
    86-90, Paul Street, London, EC2A 4NE, England
  • RIDLEY-SMITH, Jill Sealey — director
    28, Dealtry Road, London, SW15 6NL, England
  • CHAN, Alexander Ho-Young — director (resigned 2021-08-26)
    4th Floor, The Mills, 45 Pak Tin Par Street, Tseun Wan, New Territories, Hong Kong
  • JAYASURIYA, Nikita Ilie — director (resigned 2023-10-11)
    The Mills Fabrica, 36-40, York Way, London, N1 9AB, England
  • KIN KWOK TSE, Brian — director (resigned 2025-05-28)
    23/F, Nan Fung Tower, 88 Connaught Road, Hong Kong, Hong Kong
  • TRUE, James Alexander — director (resigned 2016-03-10)
    4th Floor, The Glassmill, Battersea Bridge Road, London, SW11 3BZ, England
  • TSE, Brian Kin Kowk — director (resigned 2023-03-14)
    Ashcombe Court, Woolsack Way, Godalming, Surrey, GU7 1LQ
← Series 11 ← Episode 10