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What Happened to Baby Dream Machine After Dragons’ Den?

Baby Dream Machine appeared on Dragons’ Den in 2005, Series 1 Episode 1. The business was a aid for rocking baby cots. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Graham Whitby and Barry Haigh walked into the Den in 2005 with a aid for rocking baby cots. They were asking for £150,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Graham Whitby and Barry Haigh left the Den without backing.

What Happened After the Show

Baby Dream Machine is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Baby Dream Machine Still Available?

Yes. Alchemy Products Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Umbrolly, Art Out There, Incarnation, Welltime Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06450933
Registered Name
ALCHEMY PRODUCTS LIMITED
Incorporated
2007-12-11
Company Type
ltd
SIC Codes
27330
Registered Address
Castlegate House, Castle Carrock, Brampton, Cumbria, CA8 9LT
Accounts
total-exemption-full (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£99052
Employees
2
Period
1.1.24 to 31.12.24
Officers
  • WHITBY, Graham — director
    Castlegate House, Castle Carrock, Brampton, Cumbria, CA8 9LT, United Kingdom
  • WHITBY, Karen — director
    Castlegate House, Castle Carrock, Brampton, Cumbria, CA8 9LT, United Kingdom
  • DODGSON, David — secretary (resigned 2010-02-02)
    23 Reform Street, Hull, HU2 8EF
  • LYNDE, David — secretary (resigned 2012-12-31)
    Castlegate House, Castle Carrock, Brampton, Cumbria, CA8 9LT, United Kingdom
  • TEMPLE SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2008-01-17)
    788-790 Finchley Road, London, NW11 7TJ
  • COMPANY DIRECTORS LIMITED — corporate-nominee-director (resigned 2008-01-17)
    788-790 Finchley Road, London, NW11 7TJ
← Series 1 ← Episode 1