Den Tracker logoDragons’ Den Tracker

What Happened to Incarnation After Dragons’ Den?

Incarnation appeared on Dragons’ Den in 2005, Series 1 Episode 1. The business was a disney themed car styling. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.

The Pitch

Paul Clark walked into the Den in 2005 with a disney themed car styling. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Paul Clark left the Den without backing.

What Happened After the Show

Incarnation did not survive long-term. The company has since been dissolved.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Incarnation Still in Business?

No. Incarnation is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Umbrolly, Baby Dream Machine, Art Out There, Welltime Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04886475
Registered Name
INCARNATION LTD
Incorporated
2003-09-03 (ceased 2020-08-04)
Company Type
ltd
SIC Codes
45200, 49410, 50200, 77110
Registered Address
3rd Floor Princess Caroline House, 1 High Street, Southend-On-Sea, SS1 1JE
Accounts
total-exemption-small (period ending 2014-12-31)
Latest Financials
Total Assets Less Liabilities
£56087
Period
2014-01-01 to 2014-12-31
Officers
  • REEVE, Mary Rowan — secretary
    3rd Floor Princess Caroline House, 1 High Street, Southend-On-Sea, SS1 1JE
  • LAMBERT, Michael — director
    3rd Floor Princess Caroline House, 1 High Street, Southend-On-Sea, SS1 1JE
  • REEVE, Mary Rowan — director
    3rd Floor Princess Caroline House, 1 High Street, Southend-On-Sea, SS1 1JE
  • REEVE, Peter Alan John — director
    3rd Floor Princess Caroline House, 1 High Street, Southend-On-Sea, SS1 1JE
  • BRIGHTON SECRETARY LTD — corporate-nominee-secretary (resigned 2003-09-11)
    3 Marlborough Road, Lancing Business Park, Lancing, West Sussex, BN15 8UF
  • BRIGHTON DIRECTOR LTD — corporate-nominee-director (resigned 2003-09-11)
    3 Marlborough Road, Lancing Business Park, Lancing, West Sussex, BN15 8UF
← Series 1 ← Episode 1