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What Happened to Baby Go After Dragons’ Den?

Baby Go appeared on Dragons’ Den in 2008, Series 6 Episode 7. The business was a individual disposable nappy packets. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Elizabeth Pimm walked into the Den in 2008 with a individual disposable nappy packets. They were asking for £120,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Elizabeth Pimm left the Den without backing.

What Happened After the Show

Baby Go did not survive long-term. The company was dissolved in 2014, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Baby Go Still Available?

No. Granny Products Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Blindsinabox, Tiny Box, Luckner's Auctioneers, TinyDeol.com. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05121262
Registered Name
GRANNY PRODUCTS LIMITED
Incorporated
2004-05-06 (ceased 2014-11-18)
Company Type
ltd
SIC Codes
46150
Registered Address
10 Mill Street, Cambridge, Cambridgeshire, CB1 2HP
Accounts
total-exemption-small (period ending 2012-05-31)
Officers
  • PIMM, Elizabeth Solvi — director
    10 Mill Street, Cambridge, Cambridgeshire, CB1 2HP
  • SECRETARIAL APPOINTMENTS LIMITED — corporate-nominee-secretary (resigned 2004-05-06)
    16 Churchill Way, Cardiff, CF10 2DX
  • WSSS LIMITED — corporate-secretary (resigned 2009-08-17)
    62, Hills Road, Cambridge, Cambridgeshire, CB2 1LA
  • CORPORATE APPOINTMENTS LIMITED — corporate-nominee-director (resigned 2004-05-06)
    16 Churchill Way, Cardiff, CF10 2DX
← Series 6 ← Episode 7