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What Happened to Baby Go After Dragons’ Den?

Baby Go appeared on Dragons’ Den in 2008, Series 6 Episode 7. The business was a individual disposable nappy packets. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Elizabeth Pimm walked into the Den in 2008 with a individual disposable nappy packets. They were asking for £120,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Elizabeth Pimm left the Den without backing.

What Happened After the Show

Baby Go did not survive long-term. The company was dissolved in 2014, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Baby Go Still in Business?

No. Baby Go is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Blindsinabox, Tiny Box, Luckner's Auctioneers, TinyDeol.com. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
09221828
Registered Name
BABYGO LIMITED
Incorporated
2014-09-17 (ceased 2025-09-02)
Company Type
ltd
SIC Codes
99999
Registered Address
291 Brighton Road, South Croydon, CR2 6EQ, United Kingdom
Accounts
dormant (period ending 2022-09-30)
Latest Financials
Total Assets Less Liabilities
£1000000
Period
2021-10-01 to 2022-09-30
Officers
  • ZHANG, Minxiong — director
    291, Brighton Road, South Croydon, CR2 6EQ, United Kingdom
  • ZHANG, Minxiong — secretary (resigned 2017-11-02)
    35, Ivor Place, Lower Ground, London, NW1 6EA, England
  • J & C BUSINESS (UK) CO., LTD — corporate-secretary (resigned 2018-09-29)
    Rm101, Maple House, 118 High Street, Purley, London, England, CR8 2AD, Please Select
  • SMART TEAM (UK) SECRETARIAL LIMITED — corporate-secretary (resigned 2016-09-26)
    35, Ivor Place, Lower Ground, London, NW1 6EA, England
  • UK JIECHENG BUSINESS LIMITED — corporate-secretary (resigned 2024-02-21)
    291, Brighton Road, South Croydon, CR2 6EQ, United Kingdom
  • UK SECRETARIAL SERVICES LIMITED — corporate-secretary (resigned 2015-11-04)
    30, Ironmongers Place,, London,, E14 9YD, England
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