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What Happened to Baby Loves Disco After Dragons’ Den?

Baby Loves Disco appeared on Dragons’ Den in 2008, Series 6 Episode 8. The business was a organised children's party planning. They secured investment from Deborah Meaden on the show. The company was dissolved in 2013.

The Pitch

Andy Hurwitz and Naomi Timperley walked into the Den in 2008 with a organised children's party planning. They were asking for £100,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £100,000 for 40%, and Andy Hurwitz and Naomi Timperley accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Baby Loves Disco did not survive long-term. The company was dissolved in 2013, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Baby Loves Disco Still in Business?

No. Baby Loves Disco is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at ProWaste Management Services, Beyond Boyle, Road Refresher, Superspout. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06260492
Registered Name
BABY LOVES DISCO UK LTD
Incorporated
2007-05-29 (ceased 2013-10-22)
Company Type
ltd
SIC Codes
93290
Registered Address
59 Sherwin Road, Stapleford, Nottingham, NG9 8PP, England
Accounts
total-exemption-small (period ending 2012-05-29)
Officers
  • TIMPERLEY, Naomi — secretary
    16 Harboro Road, Sale, Cheshire, M33 5AB
  • WOODALL, Lesley Alison — director
    28, Main Street, Newbigging, Carnwath, Lanark, Lanarkshire, ML11 8LZ, Scotland
  • D & D SECRETARIAL LTD — corporate-secretary (resigned 2007-05-29)
    Linden House, Court Lodge Farm, Warren Road, Chelsfield, Kent, BR6 6ER
  • DWYER, Daniel James — director (resigned 2007-05-29)
    2, Clovers End, Patcham, Brighton, East Sussex, BN1 8PJ
  • HURWITZ, Andy — director (resigned 2013-05-20)
    112 Conway Ave, Narberth, Pa, 19072, U.S.A.
  • MURPHY, Heather — director (resigned 2013-05-20)
    1508 Christian St., Philadelphia, Pa, 19146, U.S.A.
← Series 6 ← Episode 8