Dragons’ Den Tracker

The Pitch

Natalie Ellis walked into the Den in 2008 with a splash proof dog bowl. They were asking for £120,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Natalie Ellis left the Den without backing.

What Happened After the Show

Road Refresher is one of those Den stories that actually lasted. Having appeared on the show in 2008, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Road Refresher Still Available?

Yes. Prestige Pet Products Uk Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at ProWaste Management Services, Baby Loves Disco, Beyond Boyle, Superspout. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

The Most Entertaining Demos | Dragons' Den (at 29:47)