Dragons’ Den TrackerWhat Happened to Road Refresher After Dragons’ Den?
Road Refresher appeared on Dragons’ Den in 2008, Series 6 Episode 8. The business was a splash proof dog bowl. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Natalie Ellis walked into the Den in 2008 with a splash proof dog bowl. They were asking for £120,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Natalie Ellis left the Den without backing.
What Happened After the Show
Road Refresher is one of those Den stories that actually lasted. Having appeared on the show back in 2008, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Road Refresher Still in Business?
Yes. Road Refresher appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at ProWaste Management Services, Baby Loves Disco, Beyond Boyle, Superspout. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07686079
- Registered Name
- REFRESHERS LTD
- Incorporated
- 2011-06-28
- Company Type
- ltd
- SIC Codes
- 47250, 99999
- Registered Address
- 7 Druids Way, Bromley, Kent, BR2 0NQ
- Accounts
- dormant (period ending 2024-06-30)
- Latest Financials
- Total Assets Less Liabilities
- £2
- Period
- 2023-07-01 to 2024-06-30
- Officers
-
DAWSON, Andrew James Meredith
— director
7, Druids Way, Bromley, Kent, BR2 0NQ, United Kingdom
-
DAWSON, Timothy Michael
— director
7, Druids Way, Bromley, Kent, BR2 0NQ, United Kingdom
-
DAWSON, Andrew James Meredith
— director